Does the source of the variance of consumer ratings matter?

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Does the source of the variance of consumer ratings matter?

October 31, 2016 @ 12:00 pm - 1:00 pm

Speaker: Steffen Zimmerman, Associate Professor of Information Systems, University of Innsbruck

Presentation in room: 2A08

Abstract: Consumer ratings play a decisive role in purchases by online shoppers. I present an analytical model which considers two sources of variance of consumer ratings: taste differences about search attributes and product failure representing experience attributes. I will show that the two sources of variance differentially affect price and demand of a product and, counter to intuition, that risk averse consumers may prefer a higher priced product with a higher total variance in ratings.

Details

Date:
October 31, 2016
Time:
12:00 pm - 1:00 pm
Event Category:

Venue

IT University of Copenhagen
Rued Langgaards Vej 7
Copenhagen S, Denmark
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Website:
time.itu.dk